SEO Essentials: Social Media Engagement

The growth of social media in the last decade has been phenomenal. We’ve seen websites such as Facebook, Twitter and Tumblr become titans in the social networking game. As much as we all hoped they wouldn’t affect our SEO engagements, these sites have had a huge impact on search engine rankings. We would all like it if we could optimize the content of our sites and then just call it a day, but, unfortunately, social engagement is a daily event.

Google expects businesses to keep open lines of communication with their customers. A site’s presence on social media is a determining factor in their search engine rankings. You could work for weeks on optimizing the content of a site, but your results may not be all that spectacular if you don’t continue to push content towards your site through social media. 

The key to ensuring you’re keeping up with social media is frequent activity within your social media communities. You should be posting quality information on a regular basis, reaching out to your followers and providing them with answers about your company. Today’s consumer wants to know insider information about your product/service and Google knows this. If you have a Facebook page, don’t make posting a monthly, or even a weekly thing. If you want to keep up on one of the major social media platforms, post content every couple of days and ensure that your respond to comments made by your followers. This connection with your users will do wonders for your social media prowess.

Another key component of social media engagement is receiving “likes”, “+1s”, “retweets”, etc. By making a conscious effort to obtain these, you’re preparing yourself to post con

tent that’s information rich and captures your audience’s attention. An easy trick is to make your content comical. By posting something that could bring a follower joy or even a laugh, you’re ensuring your profile’s popularity. Even further, they’ll make sure to share it with other people, increasing your total reach.

Aside from SEO, increased activity and presence on social media has other benefits. For your business, this could be a win-win situation – you’re increasing your ranking with SEO tactics while performing minor digital marketing. Essentially you’re hitting two birds with one stone. In today’s business world, there’s no reason for you not to increase your presence on social media.

Sites like Facebook and Twitter are a great start, but make sure you know which site your target audience prefers. Sure Facebook is the ringleader, but not everybody uses it. Your niche consumer might be hiding in the crevices of Reddit or Tumblr. Never stop testing which SM outlet brings your site the most attention.

Of course, the greatest advice we can give is to consult with an expert in SEO. If you are attempting a DIY SEO campaign, you may miss out on some great optimizing tips and tricks that we may have to offer. If you are interested in consulting with us, contact us through our website!

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