The growth of social media in the last decade has been phenomenal.
We’ve seen websites such as Facebook, Twitter and Tumblr become titans in the
social networking game. As much as we all hoped they wouldn’t affect our SEO
engagements, these sites have had a huge impact on search engine rankings. We
would all like it if we could optimize the content of our sites and then just call
it a day, but, unfortunately, social engagement is a daily event.
Google expects businesses to keep open lines of
communication with their customers. A site’s presence on social media is a
determining factor in their search engine rankings. You could work for weeks on
optimizing the content of a site, but your results may not be all that
spectacular if you don’t continue to push content towards your site through social
media.

Another key component of social media engagement is receiving
“likes”, “+1s”, “retweets”, etc. By making a conscious effort to obtain these,
you’re preparing yourself to post con
tent that’s information rich and captures
your audience’s attention. An easy trick is to make your content comical. By
posting something that could bring a follower joy or even a laugh, you’re
ensuring your profile’s popularity. Even further, they’ll make sure to share it
with other people, increasing your total reach.
Aside from SEO, increased activity and presence on social
media has other benefits. For your business, this could be a win-win situation
– you’re increasing your ranking with SEO tactics while performing minor
digital marketing. Essentially you’re hitting two birds with one stone. In
today’s business world, there’s no reason for you not to increase your presence
on social media.
Sites like Facebook and Twitter are a great start, but
make sure you know which site your target audience prefers. Sure Facebook is
the ringleader, but not everybody uses it. Your niche consumer might be hiding
in the crevices of Reddit or Tumblr. Never stop testing which SM outlet brings
your site the most attention.
Of course, the greatest advice we can give is to consult
with an expert in SEO. If you are attempting a DIY SEO campaign, you may miss
out on some great optimizing tips and tricks that we may have to offer. If you
are interested in consulting with us, contact us through our website!
Dental Digital SEO (DDS)